There are numerous sponsorship opportunities ranging from $5,000 – $100,000 that will align businesses with a targeted customer base of families and children. Proposals can be tailored to meet the marketing needs and goals of your business.

Depending on the level of sponsorship, you will receive a booth for on-site product development; naming opportunities; program book advertising; market exposure through Festival collateral, display ads, signage and transit posters; pre-show announcements; the opportunity to host a school at the Festival through our Adopt-A-School program; tickets and lobby space for client entertainment; and discounts on Festival tickets for your employees.

Festival booths are $450 for the first day and $400 for each additional day. You will be provided with a skirted table, two chairs and logo recognition on kiosk posters at the theatre.

For more information on sponsorships and booths, please contact Roy A. Wilbur, Director of the Philadelphia International Children's Festival, at rwilbur@pobox.upenn.edu or 215-898-6706.

Festival Demographics

The six-day festival will serve approximately 17,000 children and families. During the four weekdays of the Festival, audiences include children ages 4 through 12, as well as parents and teachers, from every race, culture and socioeconomic bracket in the Greater Philadelphia region. School-time matinees on the weekdays of the Festival are generally attended by students from public and private schools, home schools and Head Start Programs. Weekend audiences for the Festival include entire families—children, parents, grandparents, aunts and uncles—from southeastern Pennsylvania, southern New Jersey and northern Delaware.

Weekends at the Children's Festival

• 37% of the attendees are adults, 5% are seniors, and 58% are children
• 62% are female, 38% are male
• 48% have household incomes of over $75,000, 28% have incomes of $35,001 to $74,999, and 24% have incomes of $35,000 and under
• Of the adults and seniors, 50% have completed graduate school, 32% have completed college, and 18% have completed high school
• 66% are homeowners
• 68% are married or have a domestic partner
• Approximately 57% are Caucasian, 25% are African American, 6% are Hispanic, 8% are Asian and 4% other

• 82% are children, 18% are adults and teachers
• 52% are female, 48% are male
• Approximately 52% are African American, 30% are Caucasian, 11% are Hispanic, 6% are Asian and 1% are other